| Enterprise and the Entrepreneur | ||||||
| Social Sciences 147 | ||||||
| Course Calendar - Fall 2008 | ||||||
| Be Ready to | ||||||
| Week | Dates | Topics and Subtopics | Discuss | |||
| 1 | Sep 2,4 | Introduction: Do you have what
it takes? Character, personality, motivation, comittment. Why companies fail. |
Read the material below prior to the week for which is is assigned to be discussed on Mondayof the assigned week. | |||
| 2 | Sep 9,11 | Primary startup goals and
strategy:. Developing a balanced, strategic approach. Getting the right perspective. |
Tracy: 1 S&B: 1,2,3 |
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| 3 | Sep 16,18 | Growth: what funders like to
see. The importance of high-growth dynamic strategies. Developing timelines and targets. |
Tracy: 2 S&B: 4,5 |
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| 4 | Sep 23,25 | Building the team: The CEO, Board, staff - who and what works and what doesn't. |
Tracy: 3 S&B: 7,8 (skip 6) |
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| 5 | Sep 30, Oct 2 | Strategic development and
marketing planning: Using strategy and tactics to define your goals and persuade others. Product Pitches Begin |
Tracy: 4 S&B: 9,10 |
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| 6 | Oct 7,9 | Funding: Sources of venture funding and how they should be approached, what they expect to see. |
Tracy: 5 S&B: 6,11,12 |
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| 7 | Oct 14,16 | More on funding: Valuation, term sheets, exit strategies, capitalization, growth philosophies. |
Tracy: 6 S&B: 13,14 |
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| 8 | FB, Oct 23 | Capitalization: Startup Capitalization homework is due. |
Tracy: 7 S&B: 15 |
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| 9 | Oct 28,30 | Sales and Marketing: Finding targets, setting goals and timelines, budgeting, marketing strategy, getting revenues. |
Tracy: 8 S&B: 16,17 |
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| 10 | Nov 4,6 | Specifically Sales: Startup sales problems - getting that first sale, credibility, motivation, guts and having what it takes. |
Tracy: 9 S&B: 18 |
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| 11 | Nov 11,13 | Back to the team: Working with employees, labor and legal issues, personnel management. Selection of teams for team pitches. |
Tracy: 10 S&B: 19,20 |
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| 12 | Nov 18,20 | Intellectual Property: Patents, other intellectual property and related legal issues. Team product choices. |
S&B: 21,22 | |||
| 13 | Nov 25, TG | Team pitch practice begins. | No further reading. | |||
| 14 | Dec 2,4 | Team pitch practice. | ||||
| 15 | Dec 9 | Team pitch practice. COMPLETED TEAM BUSINESS PLANS DUE! |
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| December 11 | TEAM PITCHES! | |||||